As the founder of MAD Solutions, a leading creative consultancy in the Arab World, Alaa Karkouti is a key partner in AAM's Screen Buzz initiative, an innovative series of creative workshops bringing top Hollywood writers, directors and producers to the Arab World to support local storytellers in the creation of original, purpose driven content for global audiences.
Alaa Karkouti is a renowned Film Analyst, CEO and Co-founder of MAD Solutions and Co-founder of the Arab Cinema Center (ACC). He is an influential professional within the cinema and entertainment industry in the Arab world, known for his efforts in assembling complete statistical and analytical archives on the economics of filmmaking. Through MAD Solutions, Karkouti contributed to distributing Arab films ranging from long and short features to documentaries that have found their place on the international scene, including director Naji Abu Nowar’s feature film Theeb, which was nominated for an Academy Award for Best Foreign-Language Film, and the Academy Award nominated short film Ave Maria by director Basil Khalil.
In 2015, Karkouti launched the Arab Cinema Center (ACC) through MAD Solutions as an international promotional platform for Arab cinema as it provides the filmmaking industry with a professional window to connect with their counterparts from all over the world through a number of events that it organizes. The Arab Cinema Center's activities vary between film market main wings, introduction and networking sessions for Arab and foreign filmmakers, welcome parties, as well as meetings with international organizations and festivals, and the issuance of the Arab Cinema Magazine to be distributed at the leading international film festivals and markets.
As a Film Analyst, Karkouti has written about the Arab film industry in a number of renowned publications specializing in both cinema and economics, such as Forbes Middle East, Variety and Screen International among others.