Battling for Hearts and Minds

Since the September 11 terrorist attacks, America has ramped up public diplomacy efforts while battling for hearts and minds. Should the U.S. reach back to the days of the U.S. Information Agency during World War II?

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Program Overview

  • Hosts: Garrick Utley, Margaret Warner, Ron Nessen, and Steve Roberts
  • Original Airdate: Dec 2004

America's international campaign against terrorism is a new kind of war, where successful public diplomacy is as important as military force. America Abroad examines America's image in the world, the rise of anti- Americanism, and what the U.S. is doing to combat it.

In segment one, Garrick Utley updates listeners on America's image in Europe and the Middle East.

Garrick Utley narrates an archival audio tour of the origins and development of America's public diplomacy in the 20th century in segment two.

Margaret Warner looks back at public diplomacy during the Reagan era in segment three.

Ron Nessen examines the successes and shortcomings of U.S. public diplomacy after the September 11th attacks in segment four.

Steve Roberts moderates a discussion about America's current public diplomacy efforts towards the Muslim world in the final segment.

Guests on this program include:

Christine Ockrent, anchor of France Europe Express

Peter David, foreign affairs editor of The Economist

Jeane Kirkpatrick, US Ambassador to the United Nations from 1981-85

Charles Wick, director of the USIA from 1981-89

Leonard Baldyga and Hans Tuch, former USIA officers

Ambassador Edward Djerejian, former US diplomat, and the founding Director of the James A. Baker III Institute for Public Policy at Rice University.

Dr. Robert Satloff, Executive Director of the Washington Institute for Near East Policy

Barry Zorthian, retired Vice President of Time Inc. and former senior officer in the U.S. foreign service

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“Unfortunately, once we thought the Cold War had ended, we destroyed all these programs, and that is the problem of the US government. It never maintains programs at levels that need to be there so that when something happens we’re able to respond to them.”
- Len Baldyga, former USIA officer, on the elimination of USIA